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Advocacy

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Purpose: To understand how to make social movements fueled by social media more effective. Description: Zeynep Tufekci explores how social media both empowers and weakens social movements and how the weakening can be overcome. She uses a number of modern cases to demonstrate the strengths of social movements, especially: raising awareness which is essential to […]
This handbook presents communication tools grouped under the headings of planning, packaging, targeting and monitoring tools. Tools include problem tree analysis, visioning scenarios, blogging and outcome mapping. The tools are specifically geared towards the needs of researchers in civil society organisations. They are a product of the work of the Overseas Development Institute’s Research and […]
In this classic introduction to framing, Lakoff argues that: “Frames are mental structures that shape the way we see the world. As a result they shape the goals we seek, the plans we make, the way we act, and what counts as a good or bad outcome of our actions. In politics our frames shape […]

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