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The matrix below provides a useful way of distinguishing between three primary categories of unknowns. The most familiar is ignorance that we are aware of, the ‘known unknowns’. Most research addresses this kind of ignorance, seeking to fill known knowledge gaps. Another kind of unknown is knowledge that we do not know we have, the […]
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Six main features of values are described: “Values are beliefs linked inextricably to affect. When values are activated, they become infused with feeling”. “Values refer to desirable goals that motivate action.” “Values transcend specific actions and situations. … This feature distinguishes values from norms and attitudes that usually refer to specific actions, objects, or situations.” […]

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