Communication toolkit for researchers and civil society organisations

This handbook presents communication tools grouped under the headings of planning, packaging, targeting and monitoring tools. Tools include problem tree analysis, visioning scenarios, blogging and outcome mapping. The tools are specifically geared towards the needs of researchers in civil society organisations. They are a product of the work of the Overseas Development Institute’s Research and Policy in Development (RAPID) programme, which has been looking at the links between research and policy for several years.

The following tools are presented in Successful Communication: A Toolkit for Researchers and Civil Society Organisations:


Planning Tools Packaging Tools Targeting Tools Monitoring Tools
Stakeholder Analysis Visioning Scenarios: Show the Future Writing Policy Papers Most Significant Change (MSC)
Social Network Analysis Tell a Story Building a Community of Practice Outcome Mapping
Problem Tree Analysis Provide a Solution Lobbying Researcher Checklist
Force Field Analysis Use Surprise The Gilbert Email Manifesto (GEM) CFSC Integrated Model
National Systems of Innovation (NSI) Be Persuasive Websites  
How to Write a Communications Strategy   Blogging  
    Media Engagement  


Reference: Hovland, I. (2005). Successful Communication: A Toolkit for Researchers and Civil Society Organisations. Overseas Development Institute, London, UK. Full text online at:

Posted: December 2011
Last modified: August 2014