Change: making social change more effective

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Zeynep Tufekci addressing the topic “online social change: easy to organize, hard to win” points out “a network of tweets can unleash a global awareness campaign, but the outcomes are not proportional to the size and energy they inspire”. She looks back to the 1960s US civil rights movement and argues for the power of meeting together to create organisations “that can think together and keep going together through differences” so that as well as expressing discontent the movements have “teeth that bite”.

Reference: “Online social change: easy to organize, hard to win” presented by Zeynep Tufekci was a talk at TEDGlobal, Rio de Janeiro, Brazil in 2014. Video (16 minutes) online at either:

  1., or
  2. YouTube:

Posted: March 2015
Last updated: February 2016