An excellent introduction to creating powerful messages or 'framing' is provided by the Massive Open Online Course (MOOC) entitled Framing: Creating powerful political message by Delft University of Technology. These notes are taken - sometimes verbatim - from the transcripts and videos.
In this classic introduction to framing, Lakoff argues that: "Frames are mental structures that shape the way we see the world. As a result they shape the goals we seek, the plans we make, the way we act, and what counts as a good or bad outcome of our actions.
Argues for the importance of differentiating between the initial adoption of research findings and long-term use, and suggests that focusing only on adoption is the single biggest impediment to achieving impact.
A useful analytical framework for assessing knowledge co-production consists of the following elements: “(1) typology of actor roles, (2) research phases, (3) objectives and forms of actor integration, and (4) types of knowledge” (see figure below).
The methods in the td-net toolbox for co-producing knowledge are useful for bringing together different perspectives on a problem, recognising that not only individuals but also social groups have different ways of thinking about issues.
The Learning for Sustainability (LfS) website is a clearinghouse of information with links provided to a diverse selection of relevant resources, such as on: systems thinking; building networks; dialogue and negotiation; knowledge management; planning and evaluation; theory of change; managing outcomes; interdisciplinary approaches; adaptive man
"This toolkit describes a range of tools that CSOs [Civil Society Organisations] might use to understand and map political context, in order to engage more effectively in policy processes. This guide introduces a series of tools that have been designed to map various dimensions of political context.