In this classic introduction to framing, Lakoff argues that: "Frames are mental structures that shape the way we see the world. As a result they shape the goals we seek, the plans we make, the way we act, and what counts as a good or bad outcome of our actions.
Argues for the importance of differentiating between the initial adoption of research findings and long-term use, and suggests that focusing only on adoption is the single biggest impediment to achieving impact.
A new discipline – Integration and Implementation Sciences (I2S) – could provide a systematic way to allow people to effectively mix-and-match concepts and methods from systems thinking, inter- and trans-disciplinarity, implementation science, team science, complexity science and other approaches to more effectively
Ten aspects of interdisciplinary research are covered, with the guides providing easy access to best practices for a) developing, reviewing, funding and evaluating proposals, b) supervising PhDs, as well as c) various aspects of research management.