This guide for researchers in socio-economic sciences and humanities provides help in creating policy briefs, project websites, flyers and brochures. It offers insights into dealing with the press and contains suggestions on how to organise a final project conference.
This handbook presents communication tools grouped under the headings of planning, packaging, targeting and monitoring tools. Tools include problem tree analysis, visioning scenarios, blogging and outcome mapping. The tools are specifically geared towards the needs of researchers in civil society organisations.
In this classic introduction to framing, Lakoff argues that: "Frames are mental structures that shape the way we see the world. As a result they shape the goals we seek, the plans we make, the way we act, and what counts as a good or bad outcome of our actions.
Metaphors help people "understand the unfamiliar" and "make someone realise they've only been looking at one side of a thing." Metaphors assist in closing "the gap in people's ability to grasp something, or speed up what they're already on track to see."
The RAPID Outcome Mapping Approach (ROMA), "comprises a suite of tools that any organisation can use at any stage in their policy engagement process to improve how they diagnose the problem, understand the types of impact their work could have on policy-making, set realistic objectives for policy influence, develop a plan to achieve those object